Table of Contents Understanding Customer Relationship Marketing Where Google Analytics, SEO, and other digital practices focus on the data driven aspect of marketing, customer relationship marketing leverages the psychological aspect that isn’t quite as black and white. Although a large portion of our focus resides in the technical aspect of marketing and sales, the psychology
Table of Contents Sales and marketing alignment can be difficult for organizations to establish. Sales will say: “Marketing doesn’t provide qualified leads.” or “When marketing gives us a lead, it’s a person’s Gmail account.” Marketing will say: “Sales doesn’t follow-up on the leads we give them fast enough.” or “Their (sales team) messaging is all
Table of Contents If you’re developing an event marketing plan, the pressure is on to deliver attendees and an overall quality event. With a plan and thought out execution in place, you’ll be able to increase chances of putting on a great event. This discussion is going to walk you through: How to create an
Using account based marketing tactics ensure that you’re able to stay in front of customers and grow existing accounts.
Digital Content Creation: Why You Need it and How to Start Digital content creation enables your business to move away from the physical marketing collateral that businesses’ have become used to over the years and toward a more modern approach. In the past, you’d meet with a Sales Representative, they’d give you a piece of
Building a B2B Technology Company Marketing Strategy The future is being driven by technology, and a technology company marketing strategy plays a major role in the growth of technology companies. With technology being the driving force of the future, it comes with a great deal of competition and no shortage of solutions out there for
When brands are just starting out, there are a few hang ups on marketing items that we see act as a bottleneck to getting the business launched. The goal of this post is to break down a few of those roadblocks that you may run into, and explain why they don’t really matter to your
Add Your Business to Google According to LinkedIn, 97% of consumers look up your local business online before deciding to buy your goods or service. One of the easiest ways to add your business to Google Search Engines is by creating a Google My Business (GMB) Page. A GMB page will help you enhance your
What’s in a monthly seo report and why you need one Whether you’re just starting out or further along down your digital marketing strategy, data driven insights will help you make informed decisions. A monthly seo (search engine optimization) report will greatly help those efforts. Although there are a variety of aspects that go into
Ranking organically for broad terms with a higher monthly search volume within your industry can be a challenge. By building out a local business landing page, you’re able to level the playing field and begin to rank for terms that your local demographic is searching for. One of the most effective SEO strategies for businesses
One of the biggest challenges in marketing is defining exactly what success looks like and calculating a return on your investment. If there’s one thing that most will agree on when it comes to what’s important, it’s lead generation marketing. Lead generation marketing is exactly what it sounds like; Marketing practices that generate leads/prospective clients
Inbound vs. Outbound Marketing: Which is Better? The digital age has accelerated the shift of inbound vs. outbound marketing. So, which of the two tactics is better? The answer: It’s not inbound vs. outbound marketing, but rather inbound and outbound marketing as these tactics complement each other. In this discussion we’re going to break down:
Whether you’re hosting a physical or virtual event, there’s a good chance you’re leveraging Eventbrite as your event sign-up tool. Although Eventbrite does a great job at enabling you to send confirmation and reminder emails, it’s limited from a customization standpoint. This article is going to discuss how and why you should leverage automation and
Learning how to write a marketing email that gets opened is the first step in deploying an email marketing strategy that: Enhances visibility Inform Generate revenue With 105 BILLION emails sent per day, email receivers are so inundated that emails are often overlooked. The first step in accomplishing any of the three goals mentioned above
How to Create Quality Content for Your Target Audience Whether you’re looking to optimize your content for your SEO strategy or start creating quality content that becomes an asset for your business, it’s a crucial part of your marketing strategy. Those that have yet to implement a quality content creation strategy typically push it off
