Inform Your Users via High Quality Content
Custom Content Creation Strategies
Why You Need More Content
Content creation strategies can be overwhelming to build out. Going into the next decade, content is king and will be a necessary objective for your business
Marketers will argue over which aspects are most effective when creating content, but we’re going to break it down into 3 categories:
- Voice
- Text
- Visual
Depending on your company vertical, users may consume their content in a variety of ways.
It’s important that you’re effectively reaching your audience and putting content in front of them that provides value.
Rubicom Content Process
4 Steps to Content Creation
1. Identify Core Offering/Solution
It’s important to understand where your value truly lies. Quality content without a valuable offering won’t get you anywhere.
2. Research High Search/Lower Competition Keywords
Although you’ll be creating quality content, begin with search engine optimization online as the future of your business will reside online. Make sure your content reflects that.
3. Choose Your Content Forums
We’ve outlined the content forums for you, it’s time to choose where you’re going to create that content. We’ll work with you to determine which channels make the most sense for your business.
4. Execution and Consistency
Content creation strategies, when implemented appropriately, are a long game that will continue to drive results. That’s why it’s important to develop content and continuously enhance that content for your audience.
Top Content Forums Used
Although all content is broken down into text, voice, and visual, there are many forums used to meet these categories. Forums include but aren’t limited to
- Blogs
- Videos
- Infographics
- Case Studies
- eBooks
- User-generated Content
- Checklists
- Memes
- Testimonials/Reviews
- White-papers
- How-to guides/academies
- Influencers/Paid Ad Content
Where You'll Shine
Strong Points
Here’s how you’ll go from 0 to content creation guru.
Tailor-Made Digital Marketing
Customized Execution
Regardless of all of the content creation strategies that are out there, there are two things that will hugely impact user engagement:
- Quality content that provides value to your audience – your content should inform and/or entertain the audience so that they want to continue engaging with your work.
- Answering questions – Users find you because they have questions that need to be answered. Put yourself in the position of your consumers, and answer their questions.
Whether you’re short on content and in need of consulting to drive content creation, or looking to enhance your current set of collateral, deploy a customized solution that’s built to maximize your ROI.
We Solve Real Problems
Where Else Can we Help You Shine?
Digital Presence Enhancement
Grow your digital presence with a user-friendly website that communicates with your audience.
Search Engine Optimization
Optimize your online presence so that your business gets found online.
Analytics and Reporting
Implement reporting and start making data-driven decisions that help you grow your business. Reports delivered monthly.
