Search Engine Optimization
Leverage An SEO Company to Drive Organic Traffic
engage audiences with increased Online Presence
Learn About Our Search Engine Marketing Strategy
Drive Traffic
Leveraging an SEO Company will ensure you drive organic traffic to your site for the long-term.
Do you ever scroll past the first page of search results when you’re looking for something? You most likely don’t, and neither do we.
Enhancing your search engine optimization (SEO) strategy is critical for your online presence.
In Competitive Areas
Our clients are located in the major hubs of NYC & NJ, so it is crucial that your business can be found online.
Search engine optimization can absolutely start with short term benefits, but an effective SEO strategy will grow your business for years to come. Your ultimate goal in this realm is to drive traffic to your site, generate leads, and increase sales each year.
While some businesses will opt for paid ads hoping for faster results, an SEO strategy has many benefits over the long term that paid search doesn’t. Search engine optimization enables:
– Ability to organically drive traffic to your website
– Significantly lower costs over both short and long term time-frame
– Higher click rates among audiences
Rubicom SEO Process
Broken down into a Process-Oriented Structure
1. AUDIT
An effective SEO Company will start with a full audit of your site to determine where your business is succeeding from an SEO standpoint, and where there’s room for improvement. We will then research on your top performing competitors to see where you can gain an advantage in your market.
Tools such as Moz and Ahrefs are a great start.
2. STRATEGY
You’ll be presented a full report that will entail an execution plan to fully optimize your organic reach. It’s important to know where you started so you can look back and see how far you’ve come.
3. EXECUTION
Search Engine Optimization is now in full effect. With monthly reporting, you’ll have full insight into what your consumers are searching for, and if they’re finding your business based on those searches. This plan is continually developing so that you’ll continue to see increased traffic, leads, & sales.
On-page SEO
The on-page aspect refers to the structuring of everything thats visible on your page. Although there’s back-end code that isn’t visible, it’s important for optimizing your pages. These aspects include:
- Keywords
- URL Filenames
- Titles
- Meta Descriptions
- Meta Keywords
- Images
- Tags (H1, H2, H3 level)
- Internal and external links
Technical SEO
The technical SEO aspect predominately focuses on ensuring your site is able to be indexed by search engines that crawl your site.
This includes but isn’t limited to:
- Optimize Robot.txt
- Optimize URL Structure
- Navigation and Site Structure
- XML Sitemap Submissions
- SSL and Security
- Website Speed (desktop and mobile)
- Mobile friendliness
- Webmaster tools registration
Where You'll Shine
Strong Points
There are a lot of moving parts to SEO, and knowing where to stand out is key. Here’s where we’ll start.
Tailor-Made Digital Marketing
Customized Execution
Not all companies are the same. Implementing and enhancing your SEO practices differ depending on where you are in your digital journey.
Build a customized solution that helps you drive organic traffic for the long haul ahead, and enable your target audience to start coming to you; Not the other way around.
We Solve Real Problems
Where Else Can we Help You Shine?
Digital Presence Enhancement
Grow your digital presence with a user-friendly website that communicates with your audience.
Quality Content Creation
SEO and quality content go hand-in-hand. Implement content creation marketing that informs users and brings them to you.
Analytics and Reporting
Implement reporting and start making data-driven decisions that help you grow your business. Reports delivered monthly.
Search Engine Optimization
Drive real Business Results
