The Importance of Personalization in Digital Marketing

personalization in digital marketing

All industries go through different trends; It isn’t a bad thing, it’s just the way that industries evolve over time. One of the trends we’re seeing now is personalization in digital marketing. Whether it be an email you’re sending out, a landing page users are hitting, or a video that your audience is watching, personalization … Read more

Diversifying Your Digital Marketing Strategy For Turbulent Times

Digital Marketing Strategy

With the increasing threat of the Coronavirus, businesses’ are seeing an impact to the way their organization operates. From working from home to cancellations of in-person events in order to limit crowds, a digital marketing strategy is more crucial now than ever.  Why? An effective strategy ensures that the value you’re gaining/providing isn’t directly coming … Read more

4 Plugins to Enhance WordPress SEO

There are many content management systems (CMS) out there to leverage for your website, but this post will focus specifically on WordPress.  Specifically, we’re going to talk about our top 4 plugins to enhance WordPress SEO.  WordPress is a popular CMS and growing amongst marketers because it requires less technical expertise and provides more flexibility … Read more