Digital Content Creation: Why You Need it and How to Start

Digital Content Creation

Digital Content Creation: Why You Need it and How to Start Digital content creation enables your business to move away from the physical marketing collateral that businesses’ have become used to over the years and toward a more modern approach.  In the past, you’d meet with a Sales Representative, they’d give you a piece of … Read more

What’s in a monthly seo report and why you need one

Monthly SEO report

What’s in a monthly seo report and why you need one Whether you’re just starting out or further along down your digital marketing strategy, data driven insights will help you make informed decisions. A monthly seo (search engine optimization) report will greatly help those efforts.  Although there are a variety of aspects that go into … Read more

How to optimize and structure a local business landing page

Build a local business landing page

Ranking organically for broad terms with a higher monthly search volume within your industry can be a challenge. By building out a local business landing page, you’re able to level the playing field and begin to rank for terms that your local demographic is searching for.  One of the most effective SEO strategies for businesses … Read more

4 Ways Social Media and SEO Tie Together

Social Media and SEO

Although social media won’t directly help your search engine optimization efforts within your website, social media and SEO still tie together. This post will break down 4 ways that social media and SEO work together to help drive traffic to your website.  We’ll touch on: Content Distribution Enhanced visibility  Backlink acquisition Indexed social posts (separate … Read more

How to Build a Keyword List for SEO

keyword list for SEO

Why You Should Build a Keyword List for SEO With the theme over the past few weeks consisting of planning for the year ahead, let’s take some time this week to dive into how to build a keyword list for SEO (search engine optimization).  Your ultimate goal is to drive valuable traffic to your website … Read more

Getting the Most Out of a Digital Marketing Audit

You’ve realized the importance of enhancing your marketing strategy and are looking into a digital marketing audit. This discussion will break down what you can expect to gain out of a marketing consultation, and takeaways to build upon. Whether you’re looking to grow your sales department, enhance your marketing practices, or gain a technical deep … Read more

Leverage a Monthly Digital Marketing Report to Drive Decisions

Digital Marketing Report

Reports Drive Decision Making Determining the best way to deploy and continually enhance your marketing strategy is challenging; However, you can drive better decision making by leveraging a monthly digital marketing report.  A monthly digital marketing report enables you to review the prior month’s performance, and compare changes over time to determine what has worked … Read more

Keyword Research and Competitor Analysis to Drive SEO Content Strategy

Keyword Research and Competitor Analysis

Organizations often find themselves at a loss of where to begin when it comes to their content creation strategy. By effectively leveraging keyword research and competitor analysis, you’ll start to gain a better understanding of what your audience is searching for, what is working for your competitors, and how you can provide greater value when … Read more