How to optimize and structure a local business landing page

Build a local business landing page

Ranking organically for broad terms with a higher monthly search volume within your industry can be a challenge. By building out a local business landing page, you’re able to level the playing field and begin to rank for terms that your local demographic is searching for.  One of the most effective SEO strategies for businesses … Read more

5 Lead Generation Marketing Channels That You Need to Be Using

Lead Generation Marketing

One of the biggest challenges in marketing is defining exactly what success looks like and calculating a return on your investment. If there’s one thing that most will agree on when it comes to what’s important, it’s lead generation marketing.  Lead generation marketing is exactly what it sounds like; Marketing practices that generate leads/prospective clients … Read more

4 Reasons to Leverage a Digital Marketing Company

Digital Marketing Company

With the trend of working remotely continuing to grow and without signs of slowing down in the foreseeable future, leveraging a digital marketing company has a number of benefits to help your business navigate a changing landscape.  In prior decades, an organization would spend a significant amount of capital on billboards, whitepapers, offices, etc. to … Read more

Why Google Analytics Behavior is Underrated Data

Google Analytics Behavior

Google Analytics behavior gives you great insight on user interaction. We often get stuck on the standard analytics data within our Google Analytics account such as, traffic source, acquisition method, number of users, session duration, or bounce rate to name a few. This data is all incredibly valuable, but you can better understand your users … Read more