Implementing a results driven digital marketing campaign strategy can drive leads to your business and help you grow. Start growing, digitally.
Table of Contents Sales and marketing alignment can be difficult for organizations to establish. Sales will say: “Marketing doesn’t provide qualified leads.” or “When marketing gives us a lead, it’s a person’s Gmail account.” Marketing will say: “Sales doesn’t follow-up on the leads we give them fast enough.” or “Their (sales team) messaging is all … Read more
Digital Content Creation: Why You Need it and How to Start Digital content creation enables your business to move away from the physical marketing collateral that businesses’ have become used to over the years and toward a more modern approach. In the past, you’d meet with a Sales Representative, they’d give you a piece of … Read more
Building a B2B Technology Company Marketing Strategy The future is being driven by technology, and a technology company marketing strategy plays a major role in the growth of technology companies. With technology being the driving force of the future, it comes with a great deal of competition and no shortage of solutions out there for … Read more
Ranking organically for broad terms with a higher monthly search volume within your industry can be a challenge. By building out a local business landing page, you’re able to level the playing field and begin to rank for terms that your local demographic is searching for. One of the most effective SEO strategies for businesses … Read more
One of the biggest challenges in marketing is defining exactly what success looks like and calculating a return on your investment. If there’s one thing that most will agree on when it comes to what’s important, it’s lead generation marketing. Lead generation marketing is exactly what it sounds like; Marketing practices that generate leads/prospective clients … Read more
Inbound vs. Outbound Marketing: Which is Better? The digital age has accelerated the shift of inbound vs. outbound marketing. So, which of the two tactics is better? The answer: It’s not inbound vs. outbound marketing, but rather inbound and outbound marketing as these tactics complement each other. In this discussion we’re going to break down: … Read more
We’re kicking off a new year that brings new challenges, but even more so, changes that make companies better and provide more value to target audiences. Perhaps the biggest change we’ll see is the shift in marketing conferences. We don’t know how soon COVID-19 restrictions will ease, but what we do know is that even … Read more
Using a Content Calendar Template for Your Marketing Strategy We recently discussed creating your marketing plan for 2021, and left off with the fact that you should be leveraging a content calendar template to help you drive your marketing strategy. Because content is arguably one of the single most important factors in marketing today, the … Read more
Building Your Book of Business for the Future As we move away from older marketing practices typically used in the real estate industry, the impact of digital marketing for real estate agents can’t be understated. If you’re new in the business or are already established but looking to grow, you’ve more than likely used or … Read more
Generating Quality Traffic With a Google Ads Consultant Deploying Google Ads is a great way to quickly gain traffic; Leveraging a Google Ads Consultant can help you not just generate traffic, but generate the greatest return on investment and increase conversions. Although you may be hesitant to invest in a marketing consultant after having already … Read more