Sales and Marketing Archives

Building Trust with Customer Relationship Marketing

July 29, 2022 by Gary McConnell

Table of Contents Understanding Customer Relationship Marketing Where Google Analytics, SEO, and other digital practices focus on the data driven aspect of marketing, customer relationship marketing leverages the psychological aspect that isn’t quite as black and white. Although a large portion of our focus resides in the technical aspect of marketing and sales, the psychology … Read more

Why You Need to Establish Sales and Marketing Alignment, ASAP

April 18, 2022 by Gary McConnell

Table of Contents Sales and marketing alignment can be difficult for organizations to establish. Sales will say: “Marketing doesn’t provide qualified leads.” or “When marketing gives us a lead, it’s a person’s Gmail account.” Marketing will say: “Sales doesn’t follow-up on the leads we give them fast enough.” or “Their (sales team) messaging is all … Read more