Leveraging digital marketing consulting can thrust your business into the future of marketing practices that are designed to help you grow.
Table of Contents Understanding Customer Relationship Marketing Where Google Analytics, SEO, and other digital practices focus on the data driven aspect of marketing, customer relationship marketing leverages the psychological aspect that isn’t quite as black and white. Although a large portion of our focus resides in the technical aspect of marketing and sales, the psychology … Read more
When brands are just starting out, there are a few hang ups on marketing items that we see act as a bottleneck to getting the business launched. The goal of this post is to break down a few of those roadblocks that you may run into, and explain why they don’t really matter to your … Read more
Add Your Business to Google According to LinkedIn, 97% of consumers look up your local business online before deciding to buy your goods or service. One of the easiest ways to add your business to Google Search Engines is by creating a Google My Business (GMB) Page. A GMB page will help you enhance your … Read more
We’re kicking off a new year that brings new challenges, but even more so, changes that make companies better and provide more value to target audiences. Perhaps the biggest change we’ll see is the shift in marketing conferences. We don’t know how soon COVID-19 restrictions will ease, but what we do know is that even … Read more
2021 Marketing Trends and Predictions for the New Year As the complicated year of 2020 has come to an end, we’re making predictions on 2021 marketing trends based on the past year and what to expect out of each marketing channel in the year to come. From saturated to marketing channels to rising stars, we’re … Read more
Creating Your 2021 Marketing Plan for Long Term Success It’s that time of the year again where you’re starting to wrap up your 2020 pipeline and create your 2021 marketing plan. Your marketing plan should take into account what worked well for you over the past year, and which areas have some room for improvement. … Read more
You’ve realized the importance of enhancing your marketing strategy and are looking into a digital marketing audit. This discussion will break down what you can expect to gain out of a marketing consultation, and takeaways to build upon. Whether you’re looking to grow your sales department, enhance your marketing practices, or gain a technical deep … Read more
How to use Google Optimize for a better user experience SEO professionals continuously push for driving more traffic to your website, but a critical aspect is ensuring that those increased traffic numbers receive the best possible user experience once they’re actually navigating through your website. Understanding how to use Google Optimize for A/B testing on … Read more
Getting Started With an Email Marketing Consultant Although there are numerous aspects to digital marketing, honing in on your email marketing strategy with an email marketing consultant is a great way to enhance a foundational aspect of your collective marketing campaigns. In an era of COVID and the shift to a remote/digital workforce, digital marketing … Read more
As we strive to better understand user behavior on our website, a great way to further develop data insight is by understanding how to track button clicks with Google Tag Manager. For those unfamiliar, Google Tag Manager is a tag management system that enables you to set triggers based on a user action; Eliminating the … Read more