Table of Contents Sales and marketing alignment can be difficult for organizations to establish. Sales will say: “Marketing doesn’t provide qualified leads.” or “When marketing gives us a lead, it’s a person’s Gmail account.” Marketing will say: “Sales doesn’t follow-up on the leads we give them fast enough.” or “Their (sales team) messaging is all … Read more
Table of Contents If you’re developing an event marketing plan, the pressure is on to deliver attendees and an overall quality event. With a plan and thought out execution in place, you’ll be able to increase chances of putting on a great event. This discussion is going to walk you through: How to create an … Read more
What’s in a monthly seo report and why you need one Whether you’re just starting out or further along down your digital marketing strategy, data driven insights will help you make informed decisions. A monthly seo (search engine optimization) report will greatly help those efforts. Although there are a variety of aspects that go into … Read more
We’re kicking off a new year that brings new challenges, but even more so, changes that make companies better and provide more value to target audiences. Perhaps the biggest change we’ll see is the shift in marketing conferences. We don’t know how soon COVID-19 restrictions will ease, but what we do know is that even … Read more
2021 Marketing Trends and Predictions for the New Year As the complicated year of 2020 has come to an end, we’re making predictions on 2021 marketing trends based on the past year and what to expect out of each marketing channel in the year to come. From saturated to marketing channels to rising stars, we’re … Read more
Why You Should Build a Keyword List for SEO With the theme over the past few weeks consisting of planning for the year ahead, let’s take some time this week to dive into how to build a keyword list for SEO (search engine optimization). Your ultimate goal is to drive valuable traffic to your website … Read more
Using a Content Calendar Template for Your Marketing Strategy We recently discussed creating your marketing plan for 2021, and left off with the fact that you should be leveraging a content calendar template to help you drive your marketing strategy. Because content is arguably one of the single most important factors in marketing today, the … Read more
Creating Your 2021 Marketing Plan for Long Term Success It’s that time of the year again where you’re starting to wrap up your 2020 pipeline and create your 2021 marketing plan. Your marketing plan should take into account what worked well for you over the past year, and which areas have some room for improvement. … Read more