One of the biggest challenges in marketing is defining exactly what success looks like and calculating a return on your investment. If there’s one thing that most will agree on when it comes to what’s important, it’s lead generation marketing. Lead generation marketing is exactly what it sounds like; Marketing practices that generate leads/prospective clients … Read more
Inbound vs. Outbound Marketing: Which is Better? The digital age has accelerated the shift of inbound vs. outbound marketing. So, which of the two tactics is better? The answer: It’s not inbound vs. outbound marketing, but rather inbound and outbound marketing as these tactics complement each other. In this discussion we’re going to break down: … Read more
Whether you’re hosting a physical or virtual event, there’s a good chance you’re leveraging Eventbrite as your event sign-up tool. Although Eventbrite does a great job at enabling you to send confirmation and reminder emails, it’s limited from a customization standpoint. This article is going to discuss how and why you should leverage automation and … Read more