Google Analytics behavior gives you great insight on user interaction. We often get stuck on the standard analytics data within our Google Analytics account such as, traffic source, acquisition method, number of users, session duration, or bounce rate to name a few. This data is all incredibly valuable, but you can better understand your users … Read more
With marketers tapping into different sources to execute on their digital marketing strategies, Google Data Studio Reports can be a great way to combine all of the data and enhance your analysis of that data. Whether you’re leveraging Google Analytics, YouTube Analytics, LinkedIn ads, Google Search, etc., you can customize and combine the data into … Read more
Blog marketing has been popular since the early 2000’s. Like anything that has been around for the last 20 years, it starts to become inundated with competition. We’re going to break down why a blog marketing strategy is still an underrated marketing tactic that your business should be using, and how it can help you … Read more
With the recent announcement from Google that Google Search Console and Google Analytics data will be combined into one report, now is the time to link Google Search Console and Google Analytics if you haven’t already done so. First let’s start by distinguishing the differences between the two: Google Analytics: Tracks user activity while they’re … Read more